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	UPICKEM Custom Contest Engine Contest Types Features & Benefits Revenue Generation Pricing UPICKEM National Sports Contests National Sports Contests • College Basketball • Pro Football • Golf Grand Slam • College Bowl Games • Auto Racing Features & Benefits Revenue Generation Pricing Pro Football 2009 Available on Smart Phones Auto Racing Calendar jan feb mar apr may jun jul aug sep oct nov dec Mid-February through mid-November Demographics Huge Audience of Young People and Families 75 million fans – 1/3 of the U.S. adult population The U.S.’s No. 1 spectator sport, holding 17 of the top 20 highest-attended sporting events in the nation The No. 2-rated regular season sport on television 60% male, 40% female 80% of fans 44 or younger 40% of fans have kids under 18 How It Works Contest administrator can choose whether to include all Nextel Cup races or a sub-set Players pick top ten finishers for each race Season runs 37 weeks Players’ best 15 races count toward overall scores Second Street provides national weekly and overall prizes Game administrators can add local prizes Request Pricing Customer Example >> Example National Sports Contests • College Basketball Tourney • Pro Football • Golf Grand Slam • College Bowl Games • Auto Racing Our Clients >> Client Testimonials
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